If you are a creator of things, this is the question you hear all the time.
Does your idea have a USP?. What is your core competency? How will you differentiate yourself from the crowd?
And the more I think about it- the more it seems to be the key question for all you do . I mean if you’re doing something just for the sake of hanging in there, then you’re fine. But if you want to grow up the ladder, get that promotion , make money in your business, get your idea spread .. Then you absolutely need to nail this thing – “What’s your winning difference?”
And as elementary as the answer might be, the process of discovering it will be the most painstaking one that you’ve gone through . Because if it were that easy, everyone would have done it, right?
When you are creating something.. a new product , a website, an app , a book – the rules are pretty simple. You either differentiate or you die!..
Even in the workplace – wouldn’t it be magical if you knew how to use your eccentricities to stand out in the crowd. So – Are you the creative types, who can offer a new twist or perspective to your team, or the hard nut with numbers who can churn out any what-if analysis in a jiffy? . Realizing what you are great at, and using it to your advantage makes a lot of difference.
The next big question then – Is there an App for that? 😉 😀 .. No app yet , but a technique to give you very strong leads:
- Focus on your audience. Give them what they want. Solve their problems. Help them achieve their goal. Whether it is your Boss, your customers or your readers – you make their life easier and they can’t help but notice you!.
- Experiment with your strengths. You may find you have this tiny little winning difference. A quirk, a talent, an approach to problem solving – call it what you may. Go ahead – capture and nurture it! . Tinker and experiment with it. Add your dash of mad and crazy. You might think.. Hey this outspoken guy is not me. Or I’m not that risk taker who can take that leap of faith on a hunch. But then – “You must be the person you have never had the courage to be. Gradually, you will discover that you are that person, but until you can see this clearly, you must pretend and invent.” ― Paulo Coelho